CRUSHED LEMONS
Relaunching Australia’s favourite crushed lemon drink was no small task, so we went big.
Partnering with Australia’s #1 drive-time radio show, we turned crushing lemons into a spectacle. And by lemons, we meant listner’s lemon cars they traded for a year’s supply of Hard Rated. Then, bold nationwide OOH campaign ensured Hard Rated was the talk of the town.
Asahi Beverages - Hard Rated
Creative • 2024
Production Hit Network - SCA Radio