DIVIDE & CONQUER
To boost usage of Amex’s buy now, pay later offering, we chose to highlight its real value. When surprise expenses hit, Divide the Purchase & Conquer the Payments with Plan It. Told in multi-media vignettes, we turned a financial product’s utility into relatable, human centred stories.
American Express - Plan It™
Creative • 2025
Film
Directed by Kaius Potter